Dubizzle Group Holdings PLC (“Dubizzle Group”), the MENA region’s leading digital classifieds marketplace, has announced its plan to proceed with an Initial Public Offering (IPO) and list its ordinary shares on the Dubai Financial Market (DFM). This marks a major step for one of the region’s most recognised digital brands, and investors are watching closely.
Through its popular platforms, Dubizzle Group connects millions of buyers and sellers across key sectors like real estate and automotive. It’s the clear number one in both markets in the UAE, holding roughly half of the real estate classifieds revenue and nearly 87% of the autos classifieds market. Simply put, if you’ve bought, sold, or rented something online in the UAE, chances are Dubizzle played a role.
The Offering
The IPO will represent 30.34% of the company’s total shares, including both new and existing shares. The subscription window opens on 23 October 2025 and closes on 29 October 2025, with the final offer price to be announced on 30 October 2025. If all goes as planned, Dubizzle Group’s shares will begin trading on 6 November 2025.
In a strong show of confidence, the company’s largest shareholder, Prosus N.V., has committed to invest US$100 million in the IPO. Prosus has backed Dubizzle Group since 2011 through its subsidiary OLX B.V., and this investment signals long-term belief in the company’s growth and leadership.
The offering will also be Shariah-compliant, broadening its appeal to regional investors who prefer ethical financial structures.
A Trusted Digital Powerhouse
Dubizzle Group’s impact across the UAE can’t be overstated. With over 18 million monthly active users and an average of 54 million sessions per month, its platforms have become part of daily life. From helping families find homes to connecting car buyers and sellers, Dubizzle’s digital ecosystem plays a vital role in everyday decisions.
CEO Imran Ali Khan called the IPO “an exciting new chapter” for the company. He emphasised that expanding the shareholder base will “accelerate growth, deepen market presence, and create long-term value” for users, clients, and investors alike.
Behind its success lies a strong business model built on recurring subscriptions from real estate agencies and car dealerships. These professional clients rely on Dubizzle and Bayut to reach targeted audiences, and the platforms’ AI-driven tools, such as TruEstimate™ and BayutGPT, give them smarter ways to connect and convert leads.
Regional Growth and Future Plans
While the UAE remains its core market, Dubizzle Group is now expanding aggressively in Saudi Arabia, where Bayut.SA is fast becoming a top property portal. In just a short time, it has reached millions of sessions monthly and onboarded thousands of real estate clients. The company also sees long-term opportunity in Egypt and other GCC countries as digital adoption continues to rise.
Funds from the IPO will be used to support new acquisitions, employee stock plans, and strategic flexibility for future growth. In other words, this is just the beginning.
To support stable trading, Dubizzle Group will appoint xCube LLC as both Price Stabilisation Manager and Liquidity Provider after listing. This will help ensure smoother share movement and better liquidity on the DFM.
A Homegrown Success Story
From humble beginnings to dominating two major verticals, Dubizzle Group has grown into one of the region’s strongest digital brands. Its IPO isn’t just a financial milestone; it’s a moment that reflects how far the UAE’s tech ecosystem has come.
With powerful network effects, trusted leadership, and an expanding regional footprint, Dubizzle Group is poised to keep growing. As investors prepare for the listing, one question remains: how high can this homegrown tech champion go?
Only time and the market will reveal the next chapter in the Dubizzle story.
